Summaries

January 22, 2014: Journalism

On January, 22nd. Brother Williams, a journalist, came to speak to our class about how evident news in our everyday life. It is everywhere. The average American consumes 70 minutes of news everyday. The new business can be trouble, but can also bring opportunities.  In news, facts are diminishing, opinions are growing; opinions can be found anywhere, on the television, on the radio, and in the newspapers. This is so true. People just read and listen to constantly be caught up on the latest gossip. Eighty percent of the places people find their “news” are through non-profit organizations. Instead of there just being news through major newspapers, people now just log on to their computer to find the latest and greatest news they want to read. Not just it journalism, but especially for journalism, writing is a skill that is on demand. Everyone NEEDS to know how to write. People write now more than ever as they send text messages, E-mails, and blogs.

January 30, 2014: Visual Communications

This had to be one of my favorite presentations, because of the “visual” aids. Caryn Esplin did an awesome job. She talked about some important information, that applies to multiple communication majors. She told us to learn our Klout score; the klout score help one know their influence on social media. BE INVOLVED! This blog would be our first step.  We also talked about ESV factor. The factor public relations have. ESV stands for Efficient, Skilled, and Versatile.

She gave some excellent tips to be SUCCESSFUL!

  1. Pray for right path
  2. Go on 2 internships
  3. Customized resumes and write a letter to 15 target companies
  4. NETWORK
  5. Timing and Connections
  6. Make it HAPPEN
  7. Have Faith and be Positive
  8. Do an unpaid internships

February 6, 2014: Video Production

On February 6th, the broadcasting director, Brian Howard, came to class to talk about video production and broadcast journalism. He began by talking about how EVERYTHING BEGINS WITH WRITING! Broadcasting is Deadlines/Pressure/LIVE!

Experience pays for itself.

The broadcasting director gave examples for jobs that a video production or broadcasting major can get with this degree including jobs such as: news director, news producer, reporter, anchor, videographer, writer, backpack journalist, and many more. It was also discussed the best way to get a job. He said Internships. He said how people love to help interns and tell you about their careers. These internships give you a face; a way for people to remember you by, plus they give you Experience. They will set you apart! Shows how hard you work! They also show that you are serious!

February 13, 2014: Public Relations

“Change your words and Change you WORLD!”

On February 13, 2014, Brother Michael Cannon along with Molly Smock, came and spoke to our class about the public relations emphasis. We began by defining public relations. It is basically, the representative between the company and the people. the also represent the people to the companies. Every type of institution and programs USE and NEED public relations. PR is the planned process to influence public opinion, through sound character and proper performance, based on a safe 2-way communications.  PR’s are there to help groups understand. There are a million groups of people that PR’s will associate with.

Public Relations Process “RACE”

  • R: Research
  • A: Action
  • C: Communications
  • E: Evaluation

February 20, 2014: Advertising

Beth Hendricks came to talk to our class on February 20th about Advertising.

We talked about the 4 P’s of Marketing

  1. Product
  2. Price
  3. Place
  4. Promotion
  5. People

From the 4 P’s of marketing, we can learn that communication is one of the key concepts to any communication field. There is a classification of Advertising. First you need to know who your audience is. It it a consumer, business, trade, professional, and agricultural? Where is the Location? What is the Purpose (Product, Commercial, Action)? We have to ask ourselves these questions xo that we are ale to effectively communicate the advertisement. Good Advertisements will make you feel good about your product; Good advertisements will drive down the price, creating competitions. So much we consume is subsidized from advertising. 4.2 million for a 30 second spot on the Super Bowl, even though this sounds like a lot of money on average it only cost approximately $32 to speak to a thousand  people. In conclusion, we learned that advertisements are everywhere.

February 27, 2013: Academic GRAD Plans

Tyler Christensen from the Academic Discovery Center came to speak to our class about the dreaded word of “GRAD Plans”. We learned how helpful they truly are. The Graduation Planner offered by the school, on the BYU-I website helps students determine their classes for the rest of the semesters attending at Brigham Young University- Idaho. But, even before we plan what classes we are going to take. We have to decide what we want to do for a career. (It was recommended we work backwards.) To set us, students, up for careers. The Academic Discovery Center puts on a Career Fair, so that students are able to network. By collecting business cards and staying in touch with these people at the career. Students are able to stay in touch with a possible future employer.

March 6, 2014: Internships

Shela Wener gave a presentation on internships. She pointed out benefits that come to students who complete an internships, such as: Experience, Networking opportunities (70% of jobs are filled through networking), learn on the job, demonstrates initiative, and students are able to learn more about themselves. Along with theses benefits internship are able to build resumes, and provide future employers with references. In the end, people who complete a valid internship are more likely to get a job after college, than those who don’t complete them. Attending this class, made it more exciting, and also showed me how beneficial and important internships are.

March 13, 2014: Ethic, Plagiarism, Copyright

Ethics apply to everyone. Ethics is the study of what is right or wrong. By choosing what we think is right and wrong it shows what we value. We also went on to discuss the ethics of plagiarism.  Plagiarism is stealing someone else’s written and spoken word and use it as your own. We also went on to talk about copyrighting. There are some works that you can not copyright, such as: Facts, Ideas, Processes, and Names. The things that can be copyrighted are an original work and things in a tangible form. Things can stay copyrighted for the life span of the author plus another 70 years. After this time the work becomes public domain.

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