Description: A two sided Brochure
Process (Programs, Tools, Skills): I first started this project by sketching, my ideas and deciding on how I want my project to look. After that I looked up pictures, to see the theme I wanted to go with. I then moved to indesign, and after setting my guides, I began working on my background. On I wanted it to have a feel of a lemonade stand. I wanted the color-scheme to match this. I then used Illustrator to make my logo, I used the pen tool, and the eclipse tool to make the ‘o’ in lemon be the shape of a lemon. I then added this to my Indesign. I then worked on cutting out the background of my lemon, lemonade glass. At this point I wanted something else, but i didn’t quite know. I then decided to try using a branch of lemons. I loved this, however I wanted to cut the background out. This paid of when I went text wrap my body copy. I am really happy with the way this turned out. I wanted to add some more color, so I went with blue and red, however color blocks were not working, so I went with gingham print, it reminded me of, a lemonade stand.
Message: A new Lemonade shop that serves the freshest lemonade.
Audience: Anyone who is in need of a great glass of lemonade.
Top Thing Learned: I really loved this project, because I felt like it helped me reflect on skills that I have previously used however, just didn’t know all the way. I really liked the text wrapping and paragraph styles activity, because I was able to apply these skills to my final project.
Color scheme and color names: Triadic; Blue, Red, and Yellow
Title Font Name & Category: Azo Sans Uber; Slab Serif
Copy Font Name & Category: Minion Pro; Oldstyle
Word Count of copy: 328